runway heels

The only pair you need


Introducing Runway Heels

Style    LAX

Style LAX

Finally! a pair of heels to fit the modern era . Runway Heels is a 2 in 1 shoe pair that goes from flats to heels with a push of a button. Along its patented design, Runway Heels is the only pair you need to walk right into your office, and then dance the night away after. Say good bye to carrying multiple pairs of shoes. 

Runway Heels is the only pair you need.


Other companies have offered similar heel-to-flats shoes — but they don’t convert with just the press of a button.
— Lisa Fickenscher, New York Post
Runway Heels are not the first company to attempt a convertible shoe but their effort appears to be the most user friendly.
High-tech shoes transform from flats to high heels with push of a button
— Fox News Channel
This new start-up might save us all from blistered toes as it converts a high heel into a flat with only the touch of a button.

Yep, Runway Heels has designed a new shoe that will let the heel retract in just a matter of seconds.
— Olivia Hayes, Her
A start-up footwear maker is trying to steal the hearts of Manolo-loving New York fashionistas with a high-tech high heel that can be converted into a comfortable flat at the press of a button.
— Fashion City
Another perk is that the innovative Swedish-designed Patented Shoe has the kind the of technology that could provide relief from painful foot problems and potential medical issues.
— Muchaneta Kapfunde, Founding Editor in Chief at


We will be the leading trusted brand for women on-the-go. Women all over the world are our advocates as we champion our needs and demands.  We will consistently be recognized and admired for our innovation, integrity and social responsibility. 



To build a unique portfolio of innovative footwear that elevates the experience of modern women, combining convenience and comfort, without compromising style. “No pain, no gain” no more. Women can have it all. We are a global company that is market focused, process driven, value centered and committed to philanthropic efforts that empower women to achieve economic independence. To fulfill on our mission, our guiding principles are:



Shareholders - deliver superior returns by being relentless in pursuing new growth opportunities and sustaining profitability through responsible stewardship of resources and upholding accountability in its highest form

Employees - strive to consistently be recognized as the best place to work, where employees are valued, rewarded and respected regardless of background and beliefs. Our employees are expected to possess a passion for high standards in a fun and dynamic atmosphere.

Environment - where green movement is a way of life, we strive to reduce or eliminate environmental impacts needed in our designs, manufacturing and distribution of products. We use energy efficiently and are steadfast stewards of the environment. 




Introducing our Styles



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Haneda Flats.jpg
Haneda Heels.jpg


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McCaran Heels.jpg


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Now Available for Pre-sale Orders


Meet Our Team

In order to bring Runway heels to reality, Melody decided to merge Arts and Science. For aesthetics and design, she collaborated with Miguel Rodriguez, a veteran shoe craftsman who heads a shoe school in Los Angeles. For the science behind the mechanism and durability, she teamed up with world class mechanical engineers in Silicon Valley. 

They always thought if an airplane can do it, why can't our high heels? 

As the hottest upcoming shoe in the high heel market, Runway Heels is style, comfort, confidence and convenience for women on the go. 

Runway Heels is the ultimate landing gear for our high heels! 

Melody Avecilla

Melody Avecilla

Founder/ CEO Runway Heels

Melody is a tenured entrepreneur. She earned her bachelor’s degree in International studies and Diplomatic Affairs from Maryknoll College. She also holds an Executive MBA degree at Loyola Marymount University, a premiere business school in Southern California. She is the President of a North Hollywood Multi Line Insurance Agency since 2001. In addition to her insurance agency, she co-founded Royalty Guest home, a residential care for elders in Canoga Park, CA in 2005. 

Aside from being a passionate entrepreneur, she is also an avid traveler. To pursue her passion for travel, she joined a major airline as a flight attendant immediately after college. It is through years of observing the lifestyle and inflight routine of a flight attendant that the concept for Runway Heels was born. 

“As Oscar Wilde would say; ‘Comfort is the only thing our civilization can give us.’ I say, it’s about time we do it for our stilettos!”

Miguel Rodriguez

Miguel Rodriguez

Co-Founder/ Product Designer Runway Heels

Miguel is fashion designer with a background apparel manufacturing and shoe production. 

At the age of 15, Miguel began collaborating with Neiman Marcus to design couture wear for celebrities. In the following decade, Miguel created a large network of domestic and international manufacturing capabilities, working with brands such as Yves Saint Laurent, Sergio Rossi, Nike and Guess. From opening up his first boutique in Texas and being Creative Director to contemporary women’s wear lines, Miguel cultivated his fashion background into what it is today. 

As his apparel career grew, it was only natural for Miguel to branch into the footwear industry. He then studied with master shoemakers in New York and is where he cultivated his shoemaking techniques. After moving to Los Angeles, he decided to turn his passion into a business again and opened Shoemakers of Los Angeles. Clients all over the nation have pursued Miguel for their footwear development needs. After acquiring 3-D Printers and laser cutting machines, Miguel’s pursuit of footwear development methods continued to skyrocket focusing in domestic manufacturing and technology. It is here where Melody contacted Miguel for his footwear expertise and joined forces to make Runway Heels made in L.A. 



Runway Heels, an all-female start-up venture that was born in Silicon Beach, is pleased to offer a disruptive technology designed for the modern woman on the go. 

Flight attendants were the original inspiration for the 2-shoes-in-one convertible heel, thus the company name, Runway Heels. As a former flight attendant, Melody, the company’s CEO, experienced firsthand the daily struggle and inconvenience constantly changing back and forth from high heels to flats. As she became frustrated, she conferred with fellow flight attendants about the inconvenience of carrying two pairs of shoes and changing into two pairs of shoes. It was at this time, Melody committed to one day finding a resolution to this problem. 

Runway Heels' high heels are engineered to accommodate the wear and tear of vigorous walking and a woman’s insatiable need to weave fashion and glamour into her footwear. 

Runway Heels' market studies revealed that women who strive to strut their high heels with confidence experience the inconvenience of changing into comfortable sneakers or flats in order to adapt to their changing landscape. 

Runway Heels is the perfect 2-shoes-in-one solution for all women. Finally the wait is over. Goodbye hassle. Hello Runway Heels. There is no turning back.

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We are committed to give portion of our profits to protect children, women, and men against human trafficking all over the world.


Human Trafficking

  • There are 27 to 30 million modern-day slaves in the world today according to the United Nations.
  • The U.S. State Department cites that 600,000 to 800,000 people are trafficked across borders every year.
  • When women in places like Ukraine respond to ads for entertainment or waitressing jobs, they risk falling in with sham placement agencies that may confiscate their documents and force them into sex work. Or, an uncle in Vietnam may tell his niece she’s going away to work at a restaurant, when in fact, she will be shipped to a brothel.
  • In other cases, poor families will send their own daughters into sex work or labor for the lucrative one-time pay-off, as well as the potential for more in the future—once a trafficked person pays off her “debt” (the travel and document fees traffickers tell their victims that they owe), she can begin to earn profit.
  • While trafficking is often thought of as something that happens across international borders, it also happens in America—every single day. According to Polaris Project , there are 100,000 to 300,000 children prostituted in America and many more at risk. (You can learn how to identify a trafficking victim at the State Department website .)
  • Source

Runway’s Pledge

Runway’s pledges to use portion of our profits to contribute and work with organizations all over the world combatting human trafficking like Polaris, Prajwala, COSA, Urban Light, Goodweave, and The Empower Foundation to help end human trafficking.


Our Office

Ventura Blvd
Studio City, CA, 91604
United States


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